Special Holiday Hours:
Closed Saturday 5/25 and Monday 5/27

Meet Our Family

Dean and Jerry’s father, Patrick Martin owned a carpet store called C&M Sales. C&M Sales often received damaged freight that came up from Georgia on common carrier trailers that mixed rolls of carpet with other freight that caused damage to the carpet. Patrick saw a need to change the way carpet was shipped and started Road and Rail Trucking Co.. Road and Rail Trucking Co. only carried carpet on their trailers thus eliminating the damage caused by mixing freight.

Because of their connections with the carpet mills in Dalton Georgia Dean and his father started a small carpet store in Comstock Park Michigan called Wheel and Deal Carpets. Their store only carried in stock remnants and special buys of carpet from Dalton Georgia. The store was designed to offer high end carpets at a deep discounted price that catered to residential remodeling customers. Wheel and Deal Carpets, now West River Carpets, Inc., grew rapidly.

Dean and his Father continued to grow the business and after several years Dean’s father retired and Jerry Martin, Dean’s brother, started working at West River Carpets, Inc.. Now Thirty two years later Dean and his brother Jerry Own West River Carpets, Inc and employ five other family members. It now is a full service flooring and design store.

With the combination of C & M Sales, Road and Rail Trucking Co., Wheel and Deal Carpets, and West River Carpets, Inc. the family has been involved in flooring for over 50 years!

Meet Our Team

Dean Martin

Owner CEO/Interior Designer

Dean started Wheel and Deal Carpets with his dad in 1984. The store only dealt in remnants of carpet and helped to pay for Dean’s tuition at Kendall College of Art and Design. Dean Graduated with a BFA in Interior design in 1989. Wheel and Deal Carpets changed their name to West River Carpets, Inc. and after 32 years of business the store has become a complete flooring and design store. West River Carpets, Inc. is still a family business owned by Dean and his bother Jerry. Dean enjoys traveling, sailing the arts, design work and entertaining family and friends.

Jerry Martin

Owner CFO

Jerry has been co-owner and CFO of West River Carpets, Inc., with his brother Dean, since 1985. Jerry previously served in the US Army and is a strong supporter of veterans. Jerry and his wife Deb have three children and five grandchildren who they love to spend their free time with. Jerry is a longtime supporter of local little league, and both Assumption and Rockford schools. Service is the most important aspect of the business to Jerry. From the moment a customer walks in the door to the completion of installation Jerry will do whatever it takes to make sure we have met and exceeded our customers’ expectations.

Steve VanKeuren

Store Manager

Steve has been with West River Carpets, Inc. since 1993. He and his wife Pam have three girls and who attend Comstock Park schools and Michigan State University. Steve is a US Navy Veteran and supports all branches of service. He volunteers his time for the Tradewinds Credit Union Board. Steve is committed to customer service and making sure West River Carpets has quality installers who do great work and leave our customers highly satisfied.

Erin Martin

Sales/Flooring Specialist

Erin has been with West River Carpets since 2010. Her focus is on sales and she enjoys helping customers make improvements to their homes. Erin is a graduate of Rockford High School and Michigan State University. She and her husband have two children who keep their family busy. In her free time she enjoys cooking, playing golf, and staying active with her family.

Kristen Rinehart

Designer/Flooring Specialist

Kristen has worked in the business for over twenty years and loves helping customers make their homes beautiful! She is a graduate of Rockford and went on to Central Michigan University where she received a degree in design and merchandising. Kristen is a designer and part of our sales team. She and her husband have three children who attend Assumption Elementary in Belmont where Kristen spends a lot of time volunteering.

Chad Klinge

Warehouse Specialist

Chad has been working for West River Carpets since 2012. Chad Graduated from Sparta and went on to play Soccer at Davenport University. Chad is currently a full time student at Davenport University earning a degree in marketing. Once he earns his degree Chad hopes to have a career in sales. When not working or in school Chad enjoys Mountain biking and playing soccer.